English as a Lingua Franca in Business Communication: Successes and Challenges
Kata Kunci:
business communication, challemnges, English, lingua francaAbstrak
English as a Lingua Franca (ELF) has become the dominant language in global business communication, facilitating interactions among individuals from diverse linguistic backgrounds. This paper examines the successes and challenges associated with the use of English as a Lingua Franca in business contexts. Successes include improved communication efficiency, enhanced global collaboration, and increased access to international markets. However, challenges such as linguistic diversity, varying proficiency levels, and cultural differences can hinder effective communication and lead to misunderstandings. This paper discusses strategies for overcoming these challenges, including language training programs, cultural sensitivity training, and the use of technology for translation and interpretation. By understanding the complexities of ELF in business communication and implementing appropriate strategies, organizations can harness the benefits of linguistic diversity while minimizing communication barriers to achieve success in the global marketplace.
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