CRITICAL DISCOURSE ANALYSIS OF CONCEPT IN TOOTHPASTE ADVERSTISEMENT

Penulis

  • Fira Isnia
  • Dion Tira Erlangga

Kata Kunci:

Advertisement, analysis, critical discourse, concept, toothpaste

Abstrak

Beauty product is the product that help woman to looks beauty in front of the other people. This study is the research of the beauty product there are toothpaste. The aim of this study was to explore the ideology, visuals, and spesific linguistic features behind the particular image. Thi study used qualitative method and to colect the data this study used toothpaste advertisement as the data analysis. Based on this analysis the result of this study was explanation about the beuaty concept. This study can be follow to support the other research conduct their research.

Referensi

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2023-05-12