HEGEMONY LINGUISTICS OF ENGLISH LANGUAGE IN INDONESIAN ADVERTISEMENT, BRAND AND MENU
Kata Kunci:
Advertisement, Brand, English Language, Hegemony, MenuAbstrak
This study aims to get the information of english language than local language in the terms of advertisement, brand and menu that indicate as a dominant leadership. The advertisement, brand and menus depicted by some of the local brand in Indonesia such as Teh Pucuk Harum, Car Wash and menus in restaurant. In attempting the questions, the researchers used descriptive qualitative method as the research methodology. The result showed that the use of english language are very dominant nowadays than the use of local language. This language affected the price and the look of the brand as well.
Referensi
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