THE ANALYSIS OF CONNOTATION MEANING OF L.A. BOLD CIGARETTE ADVERTISEMENT IN MY KIND OF BOLD VERSION
Kata Kunci:
Advertisement, Connotative, Semiotic.Abstrak
This study concerns on the connotative meaning in L.A. Bold cigarette advertisement in Television. The objectives of this study are to find out connotative meaning that can be created from the advertisement and to describe how connotative meaning denoted in the advertisement. Regarding to this, the researchers applied theory of Connotative of a Denotative Sign from Roland Barthes. The data and data source of this study are the text and pictures that appear in the whole advertisement. As the result of this study, the researchers concludes that each sign has a sign system that creates connotation meaning. From the analysis the researchers found 16 connotative meaning that have been analyzed. They are Good Carrier, Enjoyment and Challenge, High class, Masculine and Classic, Playboy and Glamour, Metropolitan, Modern, Masculine, Sporty, Brave, Risk Taker, and not be afraid to smoke cigarette.
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