EASTERN PEOPLE’S INTERPRETATION OF JAPANESE TRADITIONS IN HOLLYWOOD MOVIES
Kata Kunci:
Eastern Culture, Hollywood, FilmsAbstrak
Eestern People’s Interpretation of Eastern Culture in Hollywood Movies as a media of mass communication are often used as a media that describes the social life that exists in society. Hollywood themed war movies often feature middle easterners, especially Arabs as enemies and behave cruelly.This study describes Hollywood movies as a means of cultural diplomacy United States against Indonesia. Hollywood was founded by Jewish immigrants from Europe in 1910 with the aim of creating an independent film industry. Hollywood movies have been used as a means of cultural diplomacy by the United StatesUnited States to shape public perception in accordance with what the United States wantsUnion. The distribution of Hollywood movies has spread all over the world, including Indonesia. Hollywood movies are considered to have influenced Indonesian culture Sources of data used in this study are books, journals, working papers, valid news from websites and newspapers. Hollywood movies in Indonesia are affected by its influence directly or indirectly to the development of culture in Indonesia. Hollywood Movies contains the values of US society in it. Cultural values contribute to HollywoodIndonesian cultural values have changed. Changes that occur includes attitudes, values, lifestyle, language, to ideology. For people Indonesia, this change is not happening quickly, but slowly, step by step. The table above shows the total revenue of Hollywood films in Indonesia. On In 2009, Hollywood revenue in Indonesia was $30,223,672 with 2012 films as the highest-grossing film, at $6,640,261. In 2010 income it was worth $46,271,715 with Avatar movie as the revenue film the highest, which was $6,053,656. In 2011, the revenue generated was $16,674,509. In 2012, the revenue generated was $58,688,344. The decline in income occurred in 2011 due to problems between the the official distributors of Hollywood movies (Camilla, Satrya, and Amero) have tax debts and fines that have not been paid to the Indonesian government. 19 However in June 2011, finally the problem started to subside and Hollywood movies could come back circulating in Indonesia. Hollywood films are also shown on several national television stations Indonesia. Television stations that regularly broadcast Hollywood films in Indonesia are Rajawali Citra Televisi Indonesia (RCTI), Global TV, and Trans TV. Movies playing at these stations are old films that are no longer shown in theaters.
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