The Effect of Using Shopee Paylater Payments on The Cosumption Behavior and Impulsive Buying of English Education Students

Penulis

  • alvi raihan pendidikan bahasa inggris

Kata Kunci:

Paylater, Behaviour, Impulsive Buying

Abstrak

The growth of e-commerce followed by an increase in digital payments has driven the penetration of payment features that aim to attract consumers.  The current phenomenon in Indonesia is the Paylater feature.  Has a function that is almost the same as a credit card that allows consumers to make purchases on credit with a certain limit.  Many previous studies have shown that credit cards lead to impulsive buying behavior that makes consumers feel the need to buy immediately by ignoring the utilitarian nature of the product being purchased.  Because its function is the same as a credit card, Paylater is considered the same as a result.  Therefore, this study is proposed to test whether the Paylater system encourages impulse buying behavior in e-commerce transactions.  The results of the study indicate that the paylater feature of shopee can cause consumptive behavior and can also cause impulse buying in English language education students at the Indonesian Technocrat University.  But even so, the technocrat students have never had a problem with paying, and they also agree that this feature should be maintained.

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2022-06-23