Traveloka Ads on Youtube and Consumer Buying Interests
Kata Kunci:
Online Learning, Students, Covid 19 pandemicAbstrak
This study aims to find out how Traveloka advertises to prospective Traveloka Indonesian consumers, to find out consumers' buying interest using Traveloka, as well as consumer responses to Traveloka Indonesia on Traveloka services, and to find out how much influence Traveloka has had through television media on the purchase intention of prospective consumers of Traveloka at Indonesia. The method used in this research is qualitative and the type of analysis used is descriptive. This research involves the independent variable and the dependent variable. The data analysis technique used is descriptive analysis. The research was conducted by distributing questionnaires to 20 respondents. The overall results support that Traveloka advertisements on Youtube have a fairly good positive impact on consumer buying interest.
Referensi
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