COMPARISON OF THE COMFORT LEVEL OF GOFOOD AND GRABFOOD APPLICATION USERS
Kata Kunci:
Gofood, Grabfood, Delivery food, Gojek, GrabAbstrak
The rapid advancement of technology today encourages all entrepreneurs to continue to compete in business so that their business remains afloat and is not easily eliminated. One of the most popular businesses today is the culinary business. The number of competitors in this business makes business actors are required to continue to focus on seeing opportunities and strategies to market their products to consumers. The strategy currently being used by business people to market their culinary business is collaborating with Go-food and Grab-food. The two delivery services which are widely known by modern society provide opportunities for someone who wants to do business in the culinary field, as well as provide delivery service for the community, although these two delivery services have almost the same thing, both of them still have differences in the eyes of consumers, the importance of research this is done to provide information for business actors, as well as Go-food and Grab-food in order to improve the quality of the best service for customers, therefore this study intends to make a comparison between Go-food and Grab-food in order to determine the level of comfort of messaging service users. between Go-food and Grab-food and find out which applications are most often used by consumers. The author uses a qualitative descriptive research method by using a questionnaire distribution technique to English education students at the Indonesian Technocratic University, while the results of this study the author can find that the majority of respondents are more satisfied and comfortable when using Go-food delivery services compared to Grab-food, This statement can be proven by several factors, one of which is the quality of services provided by Go-food for consumers.
Referensi
Abidin, Z., & Permata, P. (2021). Pengaruh Penambahan Korpus Paralel Pada Mesin Penerjemah Statistik Bahasa Indonesia Ke Bahasa Lampung Dialek Nyo. Jurnal Teknoinfo, 15(1), 13. https://doi.org/10.33365/jti.v15i1.889
Adiyanto, A., & Febrianto, R. (2020). Authentication Of Transaction Process In E-marketplace Based On Blockchain technology. Aptisi Transactions On Technopreneurship (ATT), 2(1), 68–74. https://doi.org/10.34306/att.v2i1.71
Ahdan, S., Sucipto, A., Priandika, A. T., & ... (2021). Peningkatan Kemampuan Guru SMK Kridawisata Di Masa Pandemi Covid-19 Melalui Pengelolaan Sistem Pembelajaran Daring. Jurnal ABDINUS …, 5(2), 390–401. http://ojs.unpkediri.ac.id/index.php/PPM/article/view/15591
Anderha, R. R., & Maskar, S. (2021). Pengaruh Kemampuan Numerasi Dalam Menyelesaikan Masalah Matematika Terhadap Prestasi Belajar Mahasiswa Pendidikan Matematika. Jurnal Ilmiah Matematika Realistik, 2(1), 1–10. http://jim.teknokrat.ac.id/index.php/pendidikanmatematika/article/view/774
Ariesta, W., Aina, M., Uslan, S. K., & Aminatun, D. (2021). Evaluation Of Online Learning In Higher Education During The Covid-19 Pandemic : A Review and Recommendations. Novateur Publication, India, June, 81–92.
AYU SANTIKHA, I. (2021). PENGARUH KUALITAS LAYANAN DAN KEPERCAYAAN TERHADAP LOYALITAS KONSUMEN GO-FOOD DI BANDAR LAMPUNG. Universitas Teknokrat Indonesia.
Aziz, L. A., Surahman, A., & Prastowo, A. T. (2021). Design of Safety Equipment of Honda Beat Motorcycles Based on GSM SIM Using Design and Building Methods. The 1st International Conference on Advanced Information Technology and Communication (IC-AITC).
Azmi, M., Kharisma, A. P., & Akbar, M. A. (2019). Evaluasi User Experience Aplikasi Mobile Pemesanan Makanan Online dengan Metode Design Thinking ( Studi Kasus GrabFood ). Jurnal Pengembangan Teknologi Informasi Dan Ilmu Komputer, 3(8), 7963–7972.
Choirunnisa, M. R., & Mandasari, B. (2021). Secondary students’ views towards the Use of Google Clasroom as an online assessments tools during Covid-19 pandemic. Journal of Arts and Education, 1(1), 1–9.
Damayanti, Warsito, Meilinda, Manurung, P., & Sembiring, S. (2019). E-crm Information System for Tapis Lampung SMEs. Journal of Physics: Conference Series, 1338(1). https://doi.org/10.1088/1742-6596/1338/1/012051
Damuri, A., Riyanto, U., Rusdianto, H., & Aminudin, M. (2021). Implementasi Data Mining dengan Algoritma Naïve Bayes Untuk Klasifikasi Kelayakan Penerima Bantuan Sembako. Jurnal Riset Komputer, 8(6), 219–225. https://doi.org/10.30865/jurikom.v8i6.3655
Darwis, D., Saputra, V. H., & Ahdan, S. (2020). Peran Sistem Pembelajaran Dalam Jaringan (SPADA) Sebagai Solusi Pembelajaran pada Masa Pendemi Covid-19 di SMK YPI Tanjung Bintang. Prosiding Seminar Nasional Darmajaya, 1, 36–45.
Diharjo, W., Sani, D. A., & Arif, M. F. (2020). Game Edukasi Bahasa Indonesia Menggunakan Metode Fisher Yates Shuffle Pada Genre Puzzle Game. Journal of Information Technology, 5(2), 23–35.
Fauzi, S., & Lia Febria, L. (2021). PERAN FOTO PRODUK, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN DI E-COMMERCE.
Febrian, A., & Ahluwalia, L. (2020). Analisis Pengaruh Ekuitas Merek pada Kepuasan dan Keterlibatan Pelanggan yang Berimplikasi pada Niat Pembelian di E-Commerce. Jurnal Manajemen Teori Dan Terapan| Journal of Theory and Applied Management, 13(3), 254. https://doi.org/10.20473/jmtt.v13i3.19967
Febrian, A., & Fadly, M. (2021a). Brand Trust As Celebrity Endorser Marketing Moderator’S Role. Jurnal Aplikasi Manajemen, 19(1), 207–216. https://doi.org/10.21776/ub.jam.2021.019.01.19
Febrian, A., & Fadly, M. (2021b). The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase IntentioFebrian, A., & Fadly, M. (2021). The Impact of Customer Satisfaction with EWOM and Brand Equity on E-Commerce Purchase Intention in Indonesia Moderated by Cultur. Binus Business Review, 12(1), 41–51. https://doi.org/10.21512/bbr.v12i1.6419
Febrian, A., Lina, L. F., Safitri, V. A. D., & Mulyanto, A. (2021). Pemasaran digital dengan memanfaatkan landing page pada perusahaan start-up. Jurnal Inovasi Hasil Pengabdian Masyarakat (JIPEMAS), 4(3), 313. https://doi.org/10.33474/jipemas.v4i3.10103
Guru, P., Staff, D. A. N., Mathla, M. A., & Anwar, U. L. (2021). PELATIHAN PEMBUATAN DAN PENGEDITAN WEB-BLOG BAGI. 2(2), 82–88.
Huda, A. M. S., & Fernando, Y. (2021). E–Ticketing Penjualan Tiket Event Musik Di Wilayah Lampung Pada Karcismu Menggunakan Library Reactjs. Jurnal Teknologi Dan Sistem Informasi, 2(1), 96–103.
Isnain, A. R., Hendrastuty, N., Andraini, L., Studi, P., Informasi, S., Indonesia, U. T., Informatika, P. S., Indonesia, U. T., Studi, P., Komputer, T., Indonesia, U. T., & Lampung, K. B. (2021). Comparison of Support Vector Machine and Naïve Bayes on Twitter Data Sentiment Analysis. 6(1), 56–60.
KUSUMA ROZA, E. (2021). PENGARUH SERVICE QUALITY TERHADAP KEPUASAN PELANGGAN PADA PRODUK PEMPEK PERMATA BANDAR LAMPUNG The Effect of Service Quality on Customer Satisfaction in Products Pempek Permata Bandar Lampung. Universitas Teknokrat Indonesia.
Lazuardi, M. L., & Sukoco, I. (2019). Design Thinking David Kelley & Tim Brown: Otak Dibalik Penciptaan Aplikasi Gojek. Organum: Jurnal Saintifik Manajemen Dan Akuntansi, 2(1), 1–11. https://doi.org/10.35138/organum.v2i1.51
Lestari, F., Susanto, T., & Kastamto, K. (2021). Pemanenan Air Hujan Sebagai Penyediaan Air Bersih Pada Era New Normal Di Kelurahan Susunan Baru. SELAPARANG Jurnal Pengabdian Masyarakat Berkemajuan, 4(2), 427. https://doi.org/10.31764/jpmb.v4i2.4447
Lina, L. F., & Ahluwalia, L. (2021). Customers’ impulse buying in social commerce: The role of flow experience in personalized advertising. Jurnal Manajemen Maranatha, 21(1), 1–8. https://doi.org/10.28932/jmm.v21i1.3837
Malik, M. jamaudin, Aini, L. ., & Gunawan. (2008). EVALUASI JALUR HIJAU JALAN DI KECAMATAN JEPARA KOTA JEPARA JAWA TENGAH. قسم التقنيات الاحيائية - كلية العلوم- جامعة بغداد. بغداد ، الع ا رق, المجلد 49(المجلة الع ا رقية للعلوم), 69–73.
Novita, D., & Husna, N. (2020a). THE INFLUENCE FACTORS OF CONSUMER BEHAVIORAL INTENTION TOWARDS ONLINE FOOD DELIVERY SERVICES. TECHNOBIZ: International Journal of Business, 3(2), 40–42.
Novita, D., & Husna, N. (2020b). The influence factors of consumer behavioral intention towards online food delNovita, D., & Husna, N. (2020). The influence factors of consumer behavioral intention towards online food delivery services. Jurnal Technobiz, 3(2), 40–42.ivery services. Jurnal Technobiz, 3(2), 40–42.
Novita, D., Husna, N., Azwari, A., Gunawan, A., & Trianti, D. (2020). Behavioral Intention Toward Online Food delivery (The Study Of Consumer Behavior During Pandemic Covid-19). 17(1), 52–59.
Novitasari, Y. S., Adrian, Q. J., & Kurnia, W. (2021). Rancang Bangun Sistem Informasi Media Pembelajaran Berbasis Website (Studi Kasus: Bimbingan Belajar De Potlood). Jurnal Teknologi Dan Sistem Informasi (JTSI), 2(3), 136–147. http://jim.teknokrat.ac.id/index.php/JTSI
Nurkholis, A., Damayanti, D., Samsugi, S., Fitratullah, M., Permatasari, B., Widodo, T., & Meilisa, L. (2021). Pelatihan Customer Service Untuk Tenaga Kependidikan Smkn 2 Kalianda. Journal of Social Sciences and Technology for Community Service (JSSTCS), 2(2), 167–172.
Nurkholis, A., Sitanggang, I. S., Annisa, & Sobir. (2021). Spatial decision tree model for garlic land suitability evaluation. IAES International Journal of Artificial Intelligence, 10(3), 666–675. https://doi.org/10.11591/ijai.v10.i3.pp666-675
Oktaviani, L., Fernando, Y., Romadhoni, R., & Noviana, N. (2021). Developing a web-based application for school councelling and guidance during COVID-19 Pandemic. Journal of Community Service and Empowerment, 2(3), 110–117. https://doi.org/10.22219/jcse.v2i3.17630
Panganiban1, G. L., & Madrigal, D. V. (2020). A new decade for social changes. Technium Social Sciences Journal, 7, 312–320. https://techniumscience.com/index.php/socialsciences/article/view/332/124
Pintoko, B. M., & L., K. M. (2018). Analisis Sentimen Jasa Transportasi Online pada Twitter Menggunakan Metode Naive Bayes Classifier. E-Proceeding of Engineering, 5(3), 8121–8130.
Puspito, J., Putra, Y. P., Kurniawan, D., & Setiadi, B. R. (2020). The abilities of vocational high school students in reading of orthogonal projection drawing. Journal of Physics: Conference Series, 1700(1), 6–10. https://doi.org/10.1088/1742-6596/1700/1/012007
Putri, A. A., Tama, Y. P., & Suryandari, M. (2021). SIMULASI DAMPAK RENCANA PENERAPAN SKEMA GANJIL GENAP THE SIMULATION EFFECTS OF IMPLEMENTATION PLAN ODD-EVEN SCHEME IN THE CITY OF BEKASI PENDAHULUAN Permasalahan di sektor transportasi merupakan permasalahan yang banyak terjadi di berbagai kota . Apabila. 2(2), 145–156.
Rasyid, H. Al. (2017). Pengaruh Kualitas Layanan Dan Pemanfaatan Teknologi Terhadap Kepuasan Dan Loyalitas Pelanggan Go-Jek. Jurnal Ecodemica: Jurnal Ekonomi, Manajemen, Dan Bisnis, 1(2), 210–223. https://doi.org/10.31311/jeco.v1i2.2026
Rusliyawati, R., Damayanti, D., & Prawira, S. N. (2020). IMPLEMENTASI METODE SAW DALAM SISTEM PENDUKUNG KEPUTUSAN PEMILIHAN MODEL SOCIAL CUSTOMER RELATIONSHIP MANAGEMENT. Edutic-Scientific Journal of Informatics Education, 7(1).
Rusliyawati, R., Putri, T. M., & Darwis, D. (2021). Penerapan Metode Garis Lurus Dalam Sistem Informasi Akuntansi Perhitungan Penyusutan Aktiva Tetap Pada Po Puspa Jaya. Jurnal Ilmiah Sistem Informasi Akuntansi, 1(1), 1–13. http://jim.teknokrat.ac.id/index.php/jimasia/article/view/864
Saipulloh Fauzi1, L. F. L. (2020). PERAN FOTO PRODUK, ONLINE CUSTOMER REVIEW, ONLINE CUSTOMER RATING PADA MINAT BELI KONSUMEN. Jurnal Muhammadiyah Manajemen Bisnis, 1(1), 37–47. https://jurnal.umj.ac.id/index.php/JMMB/article/view/5917
Sari, F. M., & Wahyudin, A. Y. (2019). Undergraduate students’ perceptions toward blended learning through instagram in english for business class. International Journal of Language Education, 3(1), 64–73. https://doi.org/10.26858/ijole.v1i1.7064
Sengkey, D. F., Kambey, F. D., Lengkong, S. P., Joshua, S. R., & Kainde, H. V. F. (2020). Pemanfaatan Platform Pemrograman Daring dalam Pembelajaran Probabilitas dan Statistika di Masa Pandemi CoVID-19. Jurnal Informatika, 15(4), 217–224.
Styawati, S., Nurkholis, A., & Anjumi, K. N. (2021). Analisis Pola Transaksi Pelanggan Menggunakan Algoritme Apriori. 5(September), 619–626.
Sulistiani, H., Muludi, K., & Syarif, A. (2019). Implementation of Dynamic Mutual Information and Support Vector Machine for Customer Loyalty Classification. Journal of Physics: Conference Series, 1338(1). https://doi.org/10.1088/1742-6596/1338/1/012050
Very, V. H. S., & Pasha, D. (2021). Komik Berbasis Scientific Sebagai Media Pembelajaran di Masa Pandemik Covid-19. SJME (Supremum Journal of Mathematics Education), 5(1).
Wahyudi, A., Satyarno, I., Budi Suparma, L., & Taufik Mulyono, A. (2021). Quality Assurance Dan Quality Control Pemeriksaan Jembatan Dengan Aplikasi Invi-J. Jurnal Transportasi, 21(2), 81–92. https://doi.org/10.26593/jtrans.v21i2.5156.81-92
Yasin, I., Yolanda, S., & Studi Sistem Informasi Akuntansi, P. (2021). Rancang Bangun Sistem Informasi untuk Perhitungan Biaya Sewa Kontainer Pada PT Java Sarana Mitra Sejati. Jurnal Ilmiah Sistem Informasi Akuntansi (JIMASIA), 1(1), 24–34.
Yunitasari, Y., & Sintaro, S. (2021). Penggerak Kamera Dengan 2in1 Control ( Manual Dan Otomatis ) Menggunakan Aplikasi Android. 02(02).
Yusuf, N. (2021). The Effect of Online Tutoring Applications on Student Learning Outcomes during the COVID-19 Pandemic. Italienisch, 11(2), 81–88. http://www.italienisch.nl/index.php/VerlagSauerlander/article/view/100
