Men Vs Women: Changes In Customers’ Shopping Behavior During Covid-19 Pandemic
Kata Kunci:
Pandemic, Gender, Shopping BehaviorAbstrak
This study aims to find out whether COVID-19 pandemic affects customers’ shopping behavior and whether the results differ depending on gender. In this study, a survey was conducted by distributing questionnaires to participants. A total of 20 female and 8 male English Education students taking Academic Writing class took part in this survey. Results of the study show that COVID-19 pandemic does have an impact on women’s buying orientation, in which majority tend to prefer online shopping to offline shopping. On the other hand, there is no significant change regarding men’s buying orientation. Results also suggest that women appear to be more tempted to shop during pandemic, whereas men mostly aren’t influenced. These findings indicate that women’s shopping behavior change quite drastically during COVID-19 pandemic, yet men’s shopping behavior are rather the same prior to and during COVID-19 pandemic.
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